My process is pretty simple - it all starts with the human
For any challenge, understanding the person involved and what it is they are trying to achieve, gives me a ton of inspiration to help them to a solution. I like to break things down into these things:
- Observe and Define the problem
- Why should we solve it?
- Understand Who, What, Where, Why, When and How
- Zero in on the functional, personal, cultural and societal:
- Jobs to be done
- Pain points
- Gain points
Once these things are understood, I move forward to ideation and designing a Minimal Lovable Experience (i.e. whats the one thing that will achieve the goal and engage the customer).
The design/prototype then goes through testing (qualitative and/or quantitative)
Results are analyzed and we repeat the design cycle to find the best iteration possible for the outcome needed