With this approach we begun creating a new omni-channel communication strategy for all our 13 million customers.
Rate Communications | Problem Definition
We distilled the data and generated personas based on the customer interviews. The personas generated a greater customer empathy for our ideation and inspired thought as we entered into the next phase of our sprint.
WWXD (what would X brand do to solve this?),
That's Odd (walk around the city and find odd objects - those become the constraint and inspiration for your ideas),
Lightning Decision Jam (see video)
I love this technique because it allows the team to quickly move through ideas and decisions with little effort. Post Jam, the method also creates an action oriented game plan!
We pulled everything together by creating a story and set of strategic recommendations from on our customer research, application of insights, and concept testing. I Focused on the collaborative nature of our diverse team which helped to gain buy in across the diverse stakeholder set.